Advertising

  • Admongo
    Everywhere you look, you see advertisements — not just on TV and online, but on buses, buildings, and scoreboards. Tweens have their own money to spend, and parents report that children play an important role in family buying decisions. Because kids are an important part of the marketplace, they often are the targets of advertising and marketing programs. Do you the critical thinking skills to understand ads, what they're saying, and what they want you to do?

    Advertising is a multi-million dollar business. Truthful advertising provides benefits to consumers and competition. It gives consumers the information they need to make better-informed purchasing and product use decisions. It also gives companies an incentive to modify their products to provide features that customers want. By contrast, false advertising interferes with decision-making and hinders competition. As the nation's consumer protection agency, the FTC (Federal Trade Commission) is responsible for enforcing laws that prohibit unfair and deceptive advertising and marketing practices.

    Through game play, Admongo helps you learn to ask three key critical thinking questions when you encounter advertising:
    - Who is responsible for the ad?
    - What is the ad actually saying?
    - What does the ad want me to do?

    Play the Game (Create a username and password that you will remember; you will need headphones for the Intro)
    [Note:  When it says to "Move" on the home screen it is teaching you to use the arrow keys to move your avatar around; there are 4 levels for you to master with different challenges on each level]