LT2 - Book Trailer Using Creative Commons

Book Trailer using Creative Commons


A book trailer is a marketing tool.  Just like a movie trailer, its goal is to sell the book.  Take a look these two.  The first was produced by a publishing company.  The second is by an author who has a publisher, but the author had to do the marketing herself.  The second one is what I’m looking for.  Whatever you can do beyond that, go right ahead and knock my socks off!   


            #1 –

            #2 –


These two trailers had money to buy the rights to use images and music.  You do not. Moreover, you will not be able to use music you’ve purchased legally online or in CD form.  You have purchased those for entertainment purposes. While there are plenty of websites that say they have copyright free music and pictures, again, their purpose is for your entertainment, not for re-use. 


Therefore, your task is to use either your own video footage or Creative Commons licensed images as well as Creative Commons licensed music to share your thinking, interpretations, and critiques of the book you read in a 1 – 2 minute book trailer. Add your own text slides as necessary for a title, credits, and any other text you'd like. 


What is Creative Commons? 

To begin with, go to


Next, watch


Finally, read


Where can I get Creative Commons licensed materials? 

For pictures try this Flickr page:


For music, try these Creative Commons recommended sites:


You can also just Google “Creative Commons music” or “Creative Commons images” and you can surf through the results yourself. 



Now, it’s time to let the magic begin!  Get a hard copy of the rubric to see how this will be graded from Mrs. Bonds!

Part 1: The Storyboard

Grab a mostly blank sheet of paper (both sides) from the recycle bin.  On one side, brainstorm all of the important concepts (themes, images, characters, conflicts, symbols, key pieces of plot) you want to include in the video.


When that is done, fold your paper hamburger style 4 times.  Unfold and you should have 16 boxes, or cells.  On the back side, using small handwriting, number each cell  in its upper left hand corner.  Each of these cells represents a shot you’ll take with a camera.  Write or draw what you want to capture in each cell.  Think about camera angles, zooming, etc. 


Review this with Mrs. Bonds for credit.  



Part 2:  The Filming

You have your shots, time to make a shot list.  Think of the settings of the shots you want to take.  If you need to film one beginning scene in the hallway, a middle scene at park, and an ending scene in the hallway again, it makes time-sense to film the two different hallway scenes at the same time.  You can move them to the front or back of the trailer in the editing software you'll use. 

Also keep these elements of a great book trailer in mind:

  1. You want to start out by grabbing the potential reader's attention. Beginning with a conflict is a good way to do that.
  2. You will also want to have an important scene from the book early on in the trailer as well.
  3. Main characters should be featured in your trailer.
  4. Keep your scenes short. You want to whet the reader's appetite but you don't want to give everything away!
  5. Use music to add drama to your scenes.
  6. Use of text (use titles in iMovie).
  7. Decide on a closing scene.



Remember, you want to “hook” the audience to want to read the book.


Save it as a .mov file


Create a Vimeo account, upload it and share it with 



Part 3: The Credits

Cite the images & music of others that you used as well as your own images, music or video footage as part of the credits at the end. 


Part 4:  The Screening


Your trailer will be screened and assessed by other library tech students using the rubric. Did you get it from Mrs. Bonds back up at the start of part 1?